As a highly skilled and versatile Art Director, I possess a strong ability to conceptualize, plan and deliver complex projects in a creative and organized manner. With my wealth of experience, I have consistently produced impactful and consistent marketing and communications materials within demanding timeframes. My expertise in coordinating and motivating team members has resulted in successful project completion and client satisfaction. Additionally, my proficiency in developing multilingual content for both Canadian and U.S. markets adds value to regional campaigns.

Art Director
Grey Canada - April 2021/Present

From wireframing to collaboration, as the Art Director and designer for Tempo and Taltz websites, I led the charge in meeting the launch deadline by working closely with the account team, developers, copywriters, and clients to create impactful and innovative digital designs. I also played a key role in the creation of the Tempo videos, assisting with storyboarding, music sourcing, and directing voice casting. In addition, I actively contributed to the company’s projects, pitching designs and providing design assistance for company-wide presentations. As part of my duties, I took charge of redesigning the Truclity brand icons and brand book, demonstrating my versatility in various design tasks.

Freelance Art Director + Graphic Designer
RESENDESign - December 2011/Present

As a skilled designer, I have utilized my expertise in rebranding and marketing to thoroughly evaluate brand image. This has allowed me to craft successful promotional materials that effectively resonate with the target audience. I have collaborated with various agencies on a freelance basis to create impactful and diverse campaigns spanning from print to digital platforms.

Senior Marketing Designer
BMO Bank of Montreal - October 2016/April 2020

During the year 2019, I was responsible for conceptualizing and executing the Walk So Kids Can Talk campaign, attracting an impressive 2 million participants. This event was a remarkable achievement as it not only raised substantial funds but also generated awareness for children’s mental health programs. My involvement in the BMO 2018 Summer Campaign, where I oversaw the design process, was met with immense success. The campaign surpassed all customer acquisition goals and set a new record. Collaborating with our Creative Lead, Marketing Managers, and Copywriters, I ensured that our content was tailored to meet the specific needs of our target demographics in different regions. As a result, our marketing strategies were highly effective, delivering compelling and impactful content that deeply resonated with our audience.

Art Director (Graphic Design Specialist)
Futurpreneur Canada - June 2015/July 2016

As the lead designer, I effectively developed and established a unified and polished identity for Futurpreneur through creating cohesive visuals that could be utilized in a variety of functional spaces, such as communication materials, annual reports, print and online advertisements, and presentations. In addition, my responsibilities included managing every aspect of the 2015 Action Entrepreneurship Conference series and the Futurpreneur Canada 20th Anniversary campaign, guaranteeing a consistent and impactful visual experience for all participants and stakeholders involved in the event.

Senior Graphic Designer (In-House)
Shoppers Drug Mart - January 2014/April 2015

My responsibilities included overseeing photoshoots for a range of products in the grocery, pharmacy, lifestyle, and beauty sectors. Our focus was on showcasing campaigns for holidays, seasonal promotions, and charitable initiatives that were displayed in SDM/Pharmaprix stores throughout Canada

Lead Graphic Designer
Entrinsic Inc. - November 2010/November 2011

My responsibilities included overseeing photoshoots for a range of products in the grocery, pharmacy, lifestyle, and beauty sectors. Our focus was on showcasing campaigns for holidays, seasonal promotions, and charitable initiatives that were displayed in SDM/Pharmaprix stores throughout Canada

Intermediate Graphic Designer
Kaboose (Disney) - January 2008/June 2009

Worked together with project leaders, writers, and copywriters to create impactful online content for various high-profile clients such as Nintendo, Tylenol, and Hallmark.

Junior Graphic Designer
Athletic Knit - September 2006/December 2007

Designer of athletic team marketing materials, including sports catalogs, team logos, jerseys, and all aspects of jersey creation and production.