PROFESSIONAL SUMMARY

Creative, organized, and adaptable Art Director and Visual Designer with extensive experience executing multifaceted projects and developing highly effective, brand-consistent marketing and communications materials within tight deadlines. An expert in coordinating diversely functional staff to accomplish project goals and ensure complete satisfaction. Experienced in conceptual design and creating multilingual content for regional campaigns in Canadian and U.S. markets.

CORE COMPETENCIES

• Adobe Creative Suite
  (Photoshop, Illustrator, InDesign) 

• Figma, Sketch 

• Microsoft Office Suite

• Keynote, Google Slides 

• Project management

• Team Leadership

• Branding & Typography

• Concept Development

• Social Media Marketing

• Communication & Collaboration

EDUCATION

George Brown College
Graphic Design - 2003 / 2005

LIKES

EDUCATION

Freelance Art Director + Graphic Designer
RESENDESign - December 2011/Present

• Applied rebranding and marketing expertise in examining brand image, and target demographics to develop effective campaigns.

• Collaborated with various agencies to develop creative for print and digital within tight deadlines, adaptably meeting all project needs.

• Researched industry trends and customer preferences to inform decisions on designs.

• Met with clients to discuss campaign goals and objectives and solicit concept feedback.

Art Director
Grey Canada - April 2021/2024

• Led UX design and mobile-first development of Tempo website and improved Taltz website to meet WCAG guidelines. Met launch deadlines by working closely with account teams, developers, copywriters and clients.

• Played a key role in the Tempo videos, including storyboarding, music sourcing, voice and voice casting, as well as creating the updated designs for the brochures.

• Redesigned the Truclity brand icons and brand book to meet Accessibility standards and created the illustrations and storyboard for the animatic video.

Senior Marketing Designer
BMO Bank of Montreal - 2016/2020 

• Conceptualized the 2019 Bank of Montreal Walk So Kids Can Talk campaign, attracting 2M+ attendees. A 30% increase over the previous year which helped raise awareness and funds for Kids Help Phone.

• BMO 2018 Summer Campaign which exceeded customer acquisition by 25% and set a new record.

• Coordinated design and production with the creative lead, marketing managers, and copywriters to accurately assess target demographics and develop regionally effective content.

Art Director (Graphic Design Specialist)
Futurpreneur Canada - 2015/2016

• Developed and rolled out a unified brand identity for Futurpreneur, across communication materials, annual reports, ads, presentations and website, resulting in a 20% increase in brand recognition and user engagement.

• Managed the 2015 Action Entrepreneurship Conference and the Futurpreneur Canada 20th Anniversary campaign, the biggest group of attendees to date and consistent visual experience.

Senior Graphic Designer (In-House)
Shoppers Drug Mart - 2014/2015

• Oversaw product photoshoots for a range of beauty, lifestyle, pharmacy and grocery sectors.

• Worked on holiday, seasonal and charity campaigns that were in SDM/Pharmaprix stores across Canada, resulting in a 15% increase in seasonal sales.

• Utilized strong typography skills to create layouts for print and digital.

• Managed production of print collateral for T-stands, window clings, flags, and decals; produced web-based visuals, including hero sliders, program badges and email assets.

Lead Graphic Designer
Entrinsic Inc. - 2010/2011

• Directed all in-house and client design projects for large clients like Coca-Cola, Rogers and Bank of Montreal, creating communication materials, promotional content, social content and website layouts.

• Designed an interactive display for the TIFF festival, working with developers to create an amazing user experience which exceeded user engagement.

Intermediate Graphic Designer
Kaboose (Disney) - 2008/2009

• Conceptual pitch designs for email, banner ads, and microsites for major clients, including Nintendo, Tylenol and Disney, were used with minimal revision and resulted in a 30% increase in client acquisition.

Junior Graphic Designer
Athletic Knit - September 2006/2007

• Created logos for athletic teams, apparel and catalogue designs, increasing merchandise sales.

• Delivered production-ready files for print, ensuring colour specs and pattern alignment.